"To be the best at what we set out to do, totally focused on our business, ensuring the best products and services for our customers, solidity for our suppliers, satisfactory profitability for our shareholders and the certainty of a better future for all our employees."
Planning: Think before you act. Look to the future. Always be prepared.
Determination: Never give up. Be involved. Drive to meet your goals and objectives.
Discipline: Each day, be organized and prompt. Focus on details.
Availability: Be supportive and accessible. Take initiative.
Sincerity: Be true. Disagree when necessary. Recognize when to say no; however, be positive and offer solutions.
Simplicity: Simplify. See things clearly. Make improvements.